So here I am, in advertising. Writing “Sale” when, well, there is a sale. And “Hurry!” when no one wants to visit the sale and “SALE” in upper case, because apparently words are more powerful when they’re written in upper case.
In the process, I’ve forgotten to really write. I’ve forgotten how to craft words, play with them, tease them and seduce them to my will. Sure I was no master, but there was chemistry – the kind moms don’t warn their daughters about because it’s a tad too embarrassing.
However, what was once a full blown affair has turned sour.
When you start taking words for granted, they know. Like women, who know you’re in the process of leaving the toilet seat up, they sense it coming. And while they won’t beg or plead for attention, they will slowly slip away from your control. And let you down when you need them most. After all, unconditional love is simply not in their nature.
When you finally realise your folly, you can only hope to make amends. You can’t buy them roses or diamonds. You can’t buy their love. You can only earn it back.
And this takes time. Words simply don’t sail across the seven seas and run back into your arms in a sunflower field. They amble back. Slow and hesitant. Taking naps and having tea. Making sure your heart’s in the right place.
And all you can do is wait, work, read and drink lots and lots of coffee.
Oh, and beg for forgiveness too, I think.
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